Tata motors value chain analysis
Michael E Porter developed the Diamond Model to analyze the competitive advantages of nations to analyze how some countries gain competitive advantages in certain industrial sectors by developing their respective indigenous industries.
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So this plant had to shift at different region finally it was decide to Gujarat. Business and nd Economic History. Tata Motors is a modest company when it comes to spending because one of their primary objectives has been achieving highest operational efficiencies at lowest costs. The soul of the Tata corporate brand has been expressed down the ages through an exceptional set of European Business Review. Supply Chain Excellence. To have a sustained growth requires understanding and integrating dynamic factors within the production models of organizations, businesses and governments. Barth, Mary. If we take a closer look at the strategies of Ford Motor Company and Tata Motors and map with Ansoff matrix, we can easily conclude that the Ford Motor Company is applying strategies having lowest risk although they are paying highest price for the same whereas Tata Motors is applying strategies with highest risks and hence is in a make or break mode.
Core Values The Tata Group has always sought to be a value-driven organization. Jaguar and Land Rover may not have done well in the recent past but they have remained the pride and heritage of Great Britain and are very close to heart of the native British citizens. American Professor Michael Porter developed a concept called the value chain, hence creating value chain analysis.
The Business History Review, Vol. The fundamentals of Tata Motors possess many best practices of the British industries and hence the employees of Jaguar and Land Rover will be able to easily correlate the culture of Tata Motors with the original British heritage although these organizations have remained under American influence for so long.
A value chain can be defined as, the linked set of value-creating activities beginning with basic raw material sources through Tata group business is spread across 7 sectors their main sector being steels.
The key to analyzing the value chain is understanding the activities within the institution that create a competitive advantage, and then managing those activities better than other institutions in the industry.
It is assessed that Tata Motors did so to achieve a new image of a global automotive company like Ford Motor Company given that their business span has largely remained indigenous within India for a long time. The template of these excel sheets are presented in the next section.
Tata motors value chain analysis
To probe the product mix of tat motors. Inbound logistic Maxis Telecommunication tried to provides many kinds of services for customer. If things favor them, they have the potential to become the next Ford of the world but if the happenings do not favor them like the Singur crisis witnessed by them , then they can suffer losses that will take decades for them to repair. Ansoff, H. Strategic alliances Tata Motors has several joint ventures and alliances. Thomson, Donald J. In case of Ford Motor Company and Tata Motors there seems to be a fundamental difference in prioritization — Ford Motor Company have focused on prioritization of developing competencies and taken aggressive steps for the same in anticipation of developing opportunities whereas Tata Motors have focused on prioritization of availing opportunities and developed competencies to avail them as fast as possible. The five core Tata values underpinning the way it does business are: 1Integrity - we must conduct our business fairly, with honesty and transparency. Business Wire.
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